Kesslers was always at the forefront of modern merchandising design from its post-war high quality wooden displays to modern-day fixtures that required complex display techniques.
Kesslers was renowned for its close relationships with its clients, which included the beauty world’s iconic founders and leaders, many exacting in their demands.
Elizabeth Arden, famed for her direct and forceful approach to business, wanted Kesslers to produce an innovative plastic merchandising unit to display lipsticks. The company specially purchased a moulding machine for the job, which was soon put to use with many top cosmetic brands, including Helena Rubinstein, Mary Quant, Charles of the Ritz and Yardley.
Fashion and cosmetics designer Mary Quant would repeatedly insist on changes to her retail display units until they met with her approval.
Kenneth Green, the charismatic chairman of Charles of the Ritz, was heavily involved in his brand’s displays and impressed with his professional eye for detail and natural flair.
Barbara Hulanicki, inspirational founder of BIBA, ensured the BIBA cosmetics displays reflected the brand’s iconic values.
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